We will start with a short walk-through about what it means to be a Product Manager. This will help you understand how all the pieces come together and what is expected from you as a PM.

We will continue with a short orientation session, in which we will get to know each other better and organize the project teams.

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there. Jobs-to-be-Done theory provides an excellent framework that helps you leverage the force of your customers’ behaviour, in order to drive your product improvement.

Bob Moesta, co-architect of the Jobs-to-be-Done theory, will teach you how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Odds are high that you’re wasting huge amounts of time sitting in pointless meetings and building unnecessary features. The Mom Test skips all that and gets to the hands-on challenges. How to avoid biased feedback? How to convince people to talk to you? How to figure out whether someone is really going to buy?

Rob can answer all these questions and more. Join this interactive Q&A session and have an interview with the interview expert.

Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, will teach you a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

Knowing what to build is an essential first step, but then, we all saw a lot of cases of products that don’t click with the user, or are too complicated to be used. Here, we enter in the world of product design, where UX is not just an abstract concept born in the designer’s head, but a carefully assembled product in which the customer and engineering team are also well represented.

Discuss with Dragos Manescu, Senior Product Manager at Adobe, with more than 10 years of product experience, about how to build products with the right mix of customer empathy with market knowledge, good UX and strong engineering.

Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.

During this workshop, the legendary product leader Bruce McCarthy, author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, will teach you how to create and use OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations.

How much money to ask is not an easy question to answer. Should we go freemium, have more than a subscription level, offer trial periods or not? Are we asking too much or too little? Fortunately, there are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

Join Patrick Campbell, the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies, to discuss pricing strategies, ways to improve your monetization, and how subscription financial metrics work.

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

Join Bruce McCarthy, legendary product leader, co-author of "Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty" and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.

User narratives are becoming more popular as a tool for experience design. They offer more than user stories, by linking activities in a seamless flow, presenting a “day in the life of…” view of user experience, and provide more context. This narrative is the first step in designing an experience, serving as a framework for creating the flow and the screens that support that flow.

With his background in technical editing, community building and product marketing, Chris’s approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform.

The most common mistake is aligning your whole team around a revenue target. Maybe that doesn’t sound like a mistake to you, but revenue is an output, and most of the confusion regards the inputs that drive it. What if we told you the answer to all your metric problems is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter - all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.

Matt Lerner, Ex-Growth Director at PayPal, ex partner and manager of 500 Startups Europe's growth marketing program, lecturer at Stanford Business School, will help you define your key customer behavior metrics, so your whole team can align and focus on the most impactful work.

Companies and product teams now have access to more data than ever before. But what happens to this data, do you acquire it and let it grow old or are you using it to fuel business growth? And yes, leveraging your data to drive decision-making, you can gain a competitive advantage, reduce business costs and increase profit. But, how?

Discuss about analytics techniques that will fuel your product growth, about common analytics fails, with Andy Young, ex UK Country Lead at Stripe, Entrepreneur in Residence at 500 Startups and Seedcamp, Growth Marketer at Facebook, VP of Growth & Marketing at Entrepreneur First.

We'll talk about lessons learned during the course, and what's next on your Product Management career path.