We will start with a short walk-through about what it means to be a Product Manager. This will help you understand how all the pieces come together and what is expected from you as a PM.

We will continue with a short orientation session, in which we will get to know each other better and organize the project teams.

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there. Jobs-to-be-Done theory provides an excellent framework that helps you leverage the force of your customers’ behaviour, in order to drive your product improvement.

Bob Moesta, co-architect of the Jobs-to-be-Done theory, will teach you how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, will teach you a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

As a conclusion for this part, you'll participate in a moderated group discussion together with our guests - Chris Massey (Product Manager at The Access Group), Raluca Bujoreanu  (Principal Product Manager at Zalando), and moderated by Alexandru Băduț (Product Management Trainer and Advisor, ex Head of Product at Soleadify). You'll get the chance to exchange opinions, get answers to your questions and find out more about product discovery practices in various types of companies.

The session will start with our guests sharing their experiences working on real products in real companies, and we'll continue with a round table where everyone will get the chance to share their opinion and ask questions.

Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.

During this workshop, the legendary product leader Bruce McCarthy, author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, will teach you how to create and use OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations.

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

Join Bruce McCarthy, legendary product leader, co-author of "Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty" and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.

The most common mistake is aligning your whole team around a revenue target. Maybe that doesn’t sound like a mistake to you, but revenue is an output, and most of the confusion regards the inputs that drive it. What if we told you the answer to all your metric problems is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter - all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.

Matt Lerner, Ex-Growth Director at PayPal, ex partner and manager of 500 Startups Europe's growth marketing program, lecturer at Stanford Business School, will help you define your key customer behavior metrics, so your whole team can align and focus on the most impactful work.

Putting it all together, you'll participate in a moderated group discussion together with our guests - Adrian Pica (Director of Product at Bolt), Yariv Adan (Director of Product Management at Google), and moderated by Alexandru Băduț (Product Management Trainer and Advisor, ex Head of Product at Soleadify). You'll get the chance to exchange opinions, get answers to your questions and find out more about challenges and real-life practice of defining, implementing and communicating your product vision, aligning all stakeholders around this vision, and actually delivering a product based on that vision.

The session will start with our guests sharing their experiences working on real products in real companies, and we'll continue with a round table where everyone will get the chance to share their opinion and ask questions.

We'll talk about lessons learned during the course, and what's next on your Product Management career path.